WAGI Digital
INDEPENDENT WEB DESIGN STUDIO
An independent web design studio working with entrepreneurs and small & medium enterprises, delivering effective, functional websites that are easily managed by the client.
The company’s name is an acronym for ‘What A Great Idea’ and the logo was to showcase this ideology through the use of a lightbulb motif.
Utilising their original logo for a brand ‘refresh’, we developed a new logo with visual identity elements (e.g. brand patterns).
Logo Design | Process
The challenge with this project was to take a well-loved logo that had been used for many years and update it in such a way as to make it more effective and for it to stand out with more clarity for the company.
For the logo redesign, the foundation of the original logo concept was used as a guide, but the new logo was completely rebuilt, fine-tuning key elements that would allow for the broader design assets to add recognition and consistency to its marketing efforts. Of major significance was the creation of a brand pattern that would seamlessly integrate with its wider strategy.
Original Logos
New Logo
Brand Pattern
