Here's a look behind the curtain at how thoughtful, strategic brand design can shift the fotunes of a business.

Every project you’ll see here started with a proper conversation. Not about fonts or colours, but about goals, roadblocks, and what better actually looks like for that client. Because design without direction is just decoration - and that’s not what I’m here for.

At HotSauce Design Works, I work closely with people who are ready to step things up. Together, we strip things back, get clear on what matters, and build a brand identity that’s not just good-looking, but purposeful - something that earns attention and builds trust over time.

Each case study here tells a small story of transformation. Startups finding their feet. Growing businesses getting serious. Founders moving from “we’ll make do” to “this finally feels like us.”

Different sectors, different styles, but always the same approach: understand first, design second.

Because a strong brand isn’t just how you first appear - it’s how you’re remembered, chosen, and talked about when you’re not in the room.

Have a scroll through, see what’s possible, and if it sparks a thought or question, I’d love to hear about it.