FAQs

  • Visual Identity Design is the visual aspect of branding. - This includes logos, colour palettes, typefaces & fonts, brand patterns, and icons.

  • Brand identity is the overall perception of a brand by its consumers. It is created through a combination of factors, including the brand's mission, values, personality, and visual identity.

    Visual identity is the visual representation of a brand. It includes the brand's logo, colour palettes, typography, imagery, and overall aesthetic.

    On the one hand, brand identity is a holistic expression of everything that makes the brand what it is. It includes visual identity along with non-visual elements such as a brand voice, copy editing guides, a mission statement, core values, etc.

    At the same time, visual identity is a distinct discipline that involves a different thought process and approach from brand identity as a whole.

    In other words, brand identity is what a brand is, while visual identity is how it looks.

  • The prices here will vary depending on scope of the project and/or which package is chosen.

    As a guideline, your investment starts at approx. GBP£1,250 (USD$1,575)

    To get a more exact idea of the price, please send an enquiry and then I can present a proposal to you.

  • This is an important question and one that only you can really answer, but feedback from my clients has always highlighted the positive effect on marketing and sales that a new or refreshed brand identity has achieved for them.

    The world is constantly evolving along with most business marketplaces, and it is always important to ensure that your brand (and visual identity) evolves over time too.

    Just look at big brands like Pepsi and BP who despite having massively well-established brands, initiated comprehensive brand redesigns to ensure that their positioning in their markets remained as strong as ever.

  • If you just want a logo, you’ll want the ‘Brand|StartUp’ package, which is our entry-level offering.

    Just keep in mind that a logo is the start of your branding journey, and it is advisable to consider a broader visual identity that you can use across all marketing assets and collateral to enhnace your position and status in you marketplace.

  • For sure! Whatever your request is, I’ll try my best to help you, and if I can’t, I I’ll try to find you a suitable design alternative.

  • Yes, I can help you with websites - we work with our web design partner, WAGI Digital, who specialise in cost-effective web design solutions.