Thoughts & Insights About Design, Branding, Marketing & Business

Creating a Big Brand Presence: Visual Identity Design Strategies for Smaller Businesses

Creating a Big Brand Presence: Visual Identity Design Strategies for Smaller Businesses

We live in a world where business is becoming more and more competitive, and where smaller brands often find themselves vying with bigger industry players for customers and a share of the market.

While it may often seem like an impossible scenario in which to contend, leveraging visual identity design can empower smaller brands to stand tall and compete on equal footing.

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Small But Mighty: The Significance of Logos and Brand Identity for Startups & Small Businesses in a Big Brand World

Small But Mighty: The Significance of Logos and Brand Identity for Startups & Small Businesses in a Big Brand World

While big brands may have extensive resources, startups & small businesses possess a secret weapon that can level the playing field – a strong and compelling brand identity, anchored by an impactful logo.

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