Thoughts & Insights About Design, Branding, Marketing & Business
What’s the difference between Brand Identity Design and Visual Identity Design?
The terms ‘Brand Identity Design’ and ‘Visual Identity Design’ are often confused and misunderstood, but each play very distinct roles in shaping a brand's identity and communication strategy.
Unleashing your Brand’s full potential is like adding a little hot sauce for the first time… If you don’t try, you’ll never know.
Don't let fear of change hold your business back from exploring new visual territories. Like adding spicy hot sauce to your meal, refreshing your brand's visual identity can be daunting at first, but the rewards far outweigh the risks.
Creating a Big Brand Presence: Visual Identity Design Strategies for Smaller Businesses
We live in a world where business is becoming more and more competitive, and where smaller brands often find themselves vying with bigger industry players for customers and a share of the market.
While it may often seem like an impossible scenario in which to contend, leveraging visual identity design can empower smaller brands to stand tall and compete on equal footing.
Crafting Identity: The Crucial Role of Storytelling in Brand and Logo Design
In the vast and competitive landscape of business, standing out is more than just a choice; it's a necessity.
One powerful tool that has proven time and again to be a game-changer in this pursuit is storytelling.
When it comes to brand and logo design, weaving a compelling narrative is the key to creating a lasting and meaningful connection with your audience.
Unveiling the Magic: How Your Logo Shapes Brand Love and Recall…
Happy New Year, fellow brand enthusiasts! Now we’ve started in 2024, let's dive into the captivating world of logos – those little artworks that silently shout, "This is us!"
Whether you're a startup dreaming big or a seasoned player in the business game, your logo is the secret sauce that can make or break your brand experience.
Do we really need Design Experts anymore?
Procreate, Canva, Adobe Creative Cloud, Figma, Instagram, TikTok… there are so many apps out there that offer simple solutions to design that it begs the question “Why do I need a designer?”.
And more often than not, startups (and even more established companies) utilise some form of software to generate a visual representation of their companies - all good right?
Well, no…
Unlock your startups’ success with strategic brand identity design
The importance of brand identity design for startups cannot be overstated - it can be the key differentiator between a successful business and one that struggles to gain traction in today’s hugely crowded business landscape.
Launching A Business Or A Brand?
There’s a huge amount of competition today, so businesses need to go the extra mile of ensuring they stand out in a crowd. To do this, you should invest in creating a strong brand that will get and keep people’s attention. With the right branding, you have the chance to get some control over how people perceive your business, so you don’t want to overlook this.