CASE STUDY:

CASE STUDY:

CASE STUDY:

Ali Hamilton Interiors

INTRO…

Ali Hamilton Interiors started out as a home-based business, but with proper design credentials behind it.

Like a lot of businesses, things stalled when Covid hit. But once the world opened back up, so did the opportunities - and the business started to really take off.

The challenge? The brand hadn’t kept pace. It was starting to feel 'disconnected' and no longer reflected where the business was heading.

That’s when Ali asked me to come in and give both the branding and website a refresh - something that would match where the business is now, and where it’s going next.

Ali Hamilton Interiors started out as a home-based business, but with proper design credentials behind it.

Like a lot of businesses, things stalled when Covid hit. But once the world opened back up, so did the opportunities - and the business started to really take off.

The challenge? The brand hadn’t kept pace. It was starting to feel 'disconnected' and no longer reflected where the business was heading.

That’s when Ali asked me to come in and give both the branding and website a refresh - something that would match where the business is now, and where it’s going next.

Ali Hamilton Interiors started out as a home-based business, but with proper design credentials behind it.

Like a lot of businesses, things stalled when Covid hit. But once the world opened back up, so did the opportunities - and the business started to really take off.

The challenge? The brand hadn’t kept pace. It was starting to feel 'disconnected' and no longer reflected where the business was heading.

That’s when Ali asked me to come in and give both the branding and website a refresh - something that would match where the business is now, and where it’s going next.

THE CHALLENGE

Ali’s original brand was personal - built around her handwritten signature. It had warmth and familiarity, which worked perfectly in the early days.

But as the business grew, so did the clients. Now working on larger-scale projects for high-end homeowners and developers, the old brand started to feel a little too home-spun for where things were heading.

The challenge was to evolve the brand without losing the personality that made it approachable in the first place. We needed something that felt more confident, more professional, but still unmistakably ‘Ali’.

THE SOLUTION

We moved away from the handwritten signature and built a new logo around the company’s initials, A H I.

The design is linear, bold and simple, giving the brand a more professional, confident feel to match the level of work and clients with whom Ali now works.

But it’s more than just a smart logo. Key elements were designed with purpose: growth, strength with a feminine touch, and a structure built on three supportive legs, representing Ali’s foundational ethos. At the centre sits an upward arrowhead, subtly signalling progress and forward momentum.

In short, a logo that feels as elevated and considered as the spaces Ali now creates.

THE TRANSFORMATION

The refreshed brand gave Ali Hamilton Interiors a sharper, more elevated presence, one that now feels in step with the level of clients and projects coming through the door.

We moved from a personal signature that no longer told the full story, to a brand identity that reflects the business Ali has built: professional, confident, rooted in strong values - but still approachable and unmistakably her.

It’s the difference between a familiar face and a polished introduction. Same person, but now with a clearer, stronger first impression.

Brand in Action