Kokoro
Kokoro
Mind, Body, Renewal in the Cotswolds
Small Solo Business to Big Brand Presence
Mind, Body, Renewal in the Cotswolds
Small Solo Business to Big Brand Presence
Mind, Body, Renewal in the Cotswolds
Small Solo Business to Big Brand Presence
Mind, Body, Renewal in the Cotswolds
Small Solo Business to Big Brand Presence
Mind, Body, Renewal in the Cotswolds
Small Solo Business to Big Brand Presence
Mind, Body, Renewal in the Cotswolds
Small Solo Business to Big Brand Presence
Kokoro was the evolution of solopreneur, Miranda Mason, offering specialist holistic health and well-being practices. Having developed a strong reputation and client list, it was time to take the business and build a brand,
The name “Kokoro” is rooted in Japanese philosophy, symbolising the inseparable connection between heart, mind, and spirit. When someone is said to have a “good kokoro,” it speaks to the wholeness of their soul, mind, and heart working together.
This ethos of 'interconnectedness' was important to Miranda and she wanted this imbued into the design.
Kokoro was the evolution of solopreneur, Miranda Mason, offering specialist holistic health and well-being practices. Having developed a strong reputation and client list, it was time to take the business and build a brand,
The name “Kokoro” is rooted in Japanese philosophy, symbolising the inseparable connection between heart, mind, and spirit. When someone is said to have a “good kokoro,” it speaks to the wholeness of their soul, mind, and heart working together.
This ethos of 'interconnectedness' was important to Miranda and she wanted this imbued into the design.
Miranda Mason
Miranda Mason


We worked closely with Miranda to help define the parameters of the project through an extensive set of questions we developed so that we could gain a full understanding of the brand, its values and the goals for the business.
When exploring the ethos, we discovered the Japanese symbol for 'kokoro' and saw the beauty of the movement within the strokes. We agreed on the design direction with Miranda and initiated the design phase of the project, combining the movement of the symbol with contemporary adaptation to ensure that the final mark was both powerful, peaceful and modern.
We worked closely with Miranda to help define the parameters of the project through an extensive set of questions we developed so that we could gain a full understanding of the brand, its values and the goals for the business.
When exploring the ethos, we discovered the Japanese symbol for 'kokoro' and saw the beauty of the movement within the strokes. We agreed on the design direction with Miranda and initiated the design phase of the project, combining the movement of the symbol with contemporary adaptation to ensure that the final mark was both powerful, peaceful and modern.















Once the logo design was signed off, we moved onto the broader brand visual identity, defining colour palettes, typography, iconography, brand patterns and other design assets.
We then presented everything for final approval before delivering all the assets to the client. One of the most important elements of the delivery is the 'Brand Guidelines' which comprehensive and detailed guide for the use of the new branding.
This 30+ page document explains all the elements of the brand visual identity and shows the optimum use for the elements as well as highlighting how NOT to use the brand. All of this information is exhaustively created to make sure that the impact of the new branding is optimised for maximum impact and maximum return.
The Brand Guidelines serve as a resource for the client and for any other designers and / or marketers they may engage in the future to keep the brand consistent across all touch points, both print and digital.
Once the logo design was signed off, we moved onto the broader brand visual identity, defining colour palettes, typography, iconography, brand patterns and other design assets.
We then presented everything for final approval before delivering all the assets to the client. One of the most important elements of the delivery is the 'Brand Guidelines' which comprehensive and detailed guide for the use of the new branding.
This 30+ page document explains all the elements of the brand visual identity and shows the optimum use for the elements as well as highlighting how NOT to use the brand. All of this information is exhaustively created to make sure that the impact of the new branding is optimised for maximum impact and maximum return.
The Brand Guidelines serve as a resource for the client and for any other designers and / or marketers they may engage in the future to keep the brand consistent across all touch points, both print and digital.









