Online retailer, GiftPop, created a new brand aimed at a mainly teenage male demographic with a clearly defined profile.

The specific nature of this new brand required a distinctive logo design that would resonate with a youthful audience, stand out and command attention. Albie & Walt wanted to connect with young males who weren't afraid to be a little different, unchained from societal norms and ready to push boundaries.

I worked closely with the founder to define key brand characteristics that would steer the design direction for the logo.