Albie
& Walt
Albie
& Walt
A leading online retailer launched a new brand aimed
at a teenage demographic and needed a logo as
their brand anchor point.
A leading online retailer launched a new brand aimed at a teenage demographic and needed a logo as their brand anchor point.
A leading online retailer launched a new brand aimed
at a teenage demographic and needed a logo as
their brand anchor point.
A leading online retailer launched a new brand aimed
at a teenage demographic and needed a logo as
their brand anchor point.
A leading online retailer launched a new brand aimed
at a teenage demographic and needed a logo as
their brand anchor point.
Online retailer, GiftPop, created a new brand aimed at a mainly teenage male demographic with A clearly defined profile.
The specific nature of this new brand required a distinctive logo design that would resonate with a youthful audience, stand out and command attention. Albie & Walt wanted to connect with young males who weren't afraid to be a little different, unchained from societal norms and ready to push boundaries.
We worked closely with the founder to define key brand characteristics that would steer the design direction for the logo.
Online retailer, GiftPop, created a new brand aimed at a mainly teenage male demographic with A clearly defined profile.
The specific nature of this new brand required a distinctive logo design that would resonate with a youthful audience, stand out and command attention. Albie & Walt wanted to connect with young males who weren't afraid to be a little different, unchained from societal norms and ready to push boundaries.
We worked closely with the founder to define key brand characteristics that would steer the design direction for the logo.
The final design incorporated a deconstructed design of the initials A+W, an Arrowhead highlighting progress, growth and movement, all combined to reveal a Crown, evoking leadership, authority and power.
The Crown followed an internal concept that highlighted the teenage transition towards adulthood - 'From Princes to Kings'.
The over-arching brand ethos was defined as 'Own Your Unordinary'.
The final concept was signed off by the client and implemented immediately into the launch of the new brand.
The final design incorporated a deconstructed design of the initials A+W, an Arrowhead highlighting progress, growth and movement, all combined to reveal a Crown, evoking leadership, authority and power.
The Crown followed an internal concept that highlighted the teenage transition towards adulthood - 'From Princes to Kings'.
The over-arching brand ethos was defined as 'Own Your Unordinary'.
The final concept was signed off by the client and implemented immediately into the launch of the new brand.
