April Jackson | Celebrity Chef, Restaurateur, Presenter & Twin-Mama
April Jackson | Celebrity Chef, Restaurateur, Presenter & Twin-Mama
A refined personal brand to match the beauty, passion and fire of this Jamaican celebrity powerhouse…
A refined personal brand to match the beauty, passion and fire of this Jamaican celebrity powerhouse…
A refined personal brand to match the beauty, passion and fire of this Jamaican celebrity powerhouse…
Overview
Overview
April Jackson is a proud Jamaican celebrity chef and restaurateur, whose trajectory of growth required an equally compelling brand and website.
April Jackson is a proud Jamaican celebrity chef and restaurateur, whose trajectory of growth required an equally compelling brand and website.
April Jackson is a proud Jamaican celebrity chef and restaurateur, whose trajectory of growth required an equally compelling brand and website.
We collaborated with April to conceive and design a brand identity and website that would exude her personality and allow her personal brand to continue its impressive rise.
April's singular character, her grace coupled with her passion, and her Jamaican heritage were all key factors to be incorporated into the design.
We collaborated with April to conceive and design a brand identity and website that would exude her personality and allow her personal brand to continue its impressive rise.
April's singular character, her grace coupled with her passion, and her Jamaican heritage were all key factors to be incorporated into the design.
Process
Process
The Doctor Bird
The Doctor Bird
We spoke at length with April because we wanted to learn…
We wanted to understand what she was about, what motivated her, what her goals were and what was important to her.
We guided her through our process so that, together, we could Define her brand, Align it with visual and the Design it with strategy and intent.
With April's proud Jamaican heritage, we dived into a little research and discovered that the scissor-tailed hummingbird - or Doctor Bird - is that National Bird of Jamaica.
We incorporated that with April's initials, AJ, to create a strong but feminine mark that incorporated the Doctor Bird within the design.
We spoke at length with April because we wanted to learn…
We wanted to understand what she was about, what motivated her, what her goals were and what was important to her.
We guided her through our process so that, together, we could Define her brand, Align it with visual and the Design it with strategy and intent.
With April's proud Jamaican heritage, we dived into a little research and discovered that the scissor-tailed hummingbird - or Doctor Bird - is that National Bird of Jamaica.
We incorporated that with April's initials, AJ, to create a strong but feminine mark that incorporated the Doctor Bird within the design.
We used a vibrant colour palette to include the energetic and passionate elements of April's personality, while retaining femininity with lighter accent tones.
We used a vibrant colour palette to include the energetic and passionate elements of April's personality, while retaining femininity with lighter accent tones.
Summary
Summary
Don't Rest on your Laurels
Don't Rest on your Laurels
When April came to us, she was already a household name - she'd won the Miss Jamaica competition, she ran a successful restaurant, appeared on television regularly and was the proud mother of twins - quite the powerhouse!
But, she saw her own potential for growth and realised that a brand system would enhance her appearance and reach.
April was one of our favourite clients as her energy and passion drove us to create something special - a clear, strong, well-defined brand mark that people trust and follow.
When April came to us, she was already a household name - she'd won the Miss Jamaica competition, she ran a successful restaurant, appeared on television regularly and was the proud mother of twins - quite the powerhouse!
But, she saw her own potential for growth and realised that a brand system would enhance her appearance and reach.
April was one of our favourite clients as her energy and passion drove us to create something special - a clear, strong, well-defined brand mark that people trust and follow.