CASE STUDY:

Cineverse Capital

INTRO…

Cineverse Capital (CVC) was a pre-seed startup involved in the tokenisation of feature film investment using blockchain technology.

CVC's founders wanted a brand identity in order to add weight to their project and fundraising efforts, and so commissioned us to work on a visual identity that would represent their venture effectively.

We conducted a full brand 'interview' with the founders to establish key drivers for the design direction and then moved to the design phase…

THE CHALLENGE

The main challenge for this project was to blend the film & entertainment industry with blockchain technology, providing a visual mark and a word mark that could work together and independently.

Without an existing logo to define any form of direction, the scope required an in-depth review and analysis of the business, diving into its mission, vision and personality.

THE Process

At the outset, the client completed our simple brand questionnaire to establish some key markers for the design direction, including brand nouns to describe the business.

After a brief discussion about the answers, we moved onto broadening the definition to identify visual cues that could form a part of the design. Word-mapping - thinking laterally and ‘outside-the-box’ – to identify different directions is the next step, all of which helps to find foundational concepts on which to build the design direction.

At the next stage, we move into the design phase, which begins with sketching – old school pencil and paper, drafting ideas based on the initial research.

For this project, we knew that it should involve movie-related elements with a contemporary design-edge and ideally have some form of element that evoked a little film nostalgia – possibly a little Easter-egg element (not initially obvious, but when you know… you know).

At the outset, the client completed our simple brand questionnaire to establish some key markers for the design direction, including brand nouns to describe the business.

At the next stage, we move into the design phase, which begins with sketching – old school pencil and paper, drafting ideas based on the initial research.

At the outset, the client completed our simple brand questionnaire to establish some key markers for the design direction, including brand nouns to describe the business.

At the next stage, we move into the design phase, which begins with sketching – old school pencil and paper, drafting ideas based on the initial research.

THE TRANSFORMATION

We set about sketching ideas, before settling on core elements to be included in the brand logo design.

Lights, Cameras, Action!

We visualised the hand gestures used by old-school cinematographers - using two hand to create a frame shape - and worked on blending this with the initial of the venture, CC.

Lights, Cameras, Action!

We visualised the hand gestures used by old-school cinematographers - using two hand to create a frame shape - and worked on blending this with the initial of the venture, CC.

Lights, Cameras, Action!

We visualised the hand gestures used by old-school cinematographers - using two hand to create a frame shape - and worked on blending this with the initial of the venture, CC.

May the Force be with You…

We then went down a film-nostalgia rabbit-hole and settled on one of the most iconic movies ever produced - Star Wars.

We explored many visual elements in the film, but sadly we couldn't find a way to incorporate a Wookie into the design so we settled on the dramatic, attention-grabbing Death Star.

May the Force be with You…

We then went down a film-nostalgia rabbit-hole and settled on one of the most iconic movies ever produced - Star Wars.

We explored many visual elements in the film, but sadly we couldn't find a way to incorporate a Wookie into the design so we settled on the dramatic, attention-grabbing Death Star.

May the Force be with You…

We then went down a film-nostalgia rabbit-hole and settled on one of the most iconic movies ever produced - Star Wars.

We explored many visual elements in the film, but sadly we couldn't find a way to incorporate a Wookie into the design so we settled on the dramatic, attention-grabbing Death Star.

Building Blocks of the Future

We changed the hand-framing rectangle concept into a square - or block.

This adjustment brought symmetry and scalability, ensuring its clarity across multiple platforms and sizes.

Of course, it also gives a little nod to the blockchain…

Building Blocks of the Future

We changed the hand-framing rectangle concept into a square - or block.

This adjustment brought symmetry and scalability, ensuring its clarity across multiple platforms and sizes.

Of course, it also gives a little nod to the blockchain…

Building Blocks of the Future

We changed the hand-framing rectangle concept into a square - or block.

This adjustment brought symmetry and scalability, ensuring its clarity across multiple platforms and sizes.

Of course, it also gives a little nod to the blockchain…

Say it with Words!

We also crafted a bespoke word mark to showcase the cutting-edge theme further and to give it a sense of something futuristic - strong, sharp, and to-the-point.

Using a consistent same angle cut throughout, this created brought a futuristic feel to the wordmark and provided a visual representation of 'cutting edge'.

Say it with Words!

We also crafted a bespoke word mark to showcase the cutting-edge theme further and to give it a sense of something futuristic - strong, sharp, and to-the-point.

Using a consistent same angle cut throughout, this created brought a futuristic feel to the wordmark and provided a visual representation of 'cutting edge'.

Say it with Words!

We also crafted a bespoke word mark to showcase the cutting-edge theme further and to give it a sense of something futuristic - strong, sharp, and to-the-point.

Using a consistent same angle cut throughout, this created brought a futuristic feel to the wordmark and provided a visual representation of 'cutting edge'.

Cineverse Capital Word Mark Design | HotSauce Design Works™

Et Voila!

Both the logo mark and the word mark stand as strong representation of the venture, and combine to great effect.

The colour palette was kept deliberately simple bringing in a deep petrol blue for futuristic tone, and because the colour blue is emotive of trust and stability.

Brand in Action