The project celebrates the enormous contribution from the amazing and diverse migrants who are resident in Great Britain today.

As interest in the project began to grow exponentially, JJ felt that it needed an identity of its own and approached us to collaborate on this element of the project.

We shared the growing enthusiasm for the Open Britain project and agreed to develop a logo system.

We spoke at length with JJ to understand the goals for the design, gaining a deeper understanding of the project along with JJ's motivations and targets.