Media Physiques | Strength & Conditioning Experts for the Film & Entertainment Industry
An enhanced brand identity and website to help Media Physiques drive the next stage of their business growth.
An enhanced brand identity and website to help Media Physiques drive the next stage of their business growth.
An enhanced brand identity and website to help Media Physiques drive the next stage of their business growth.
Overview
Media Physiques are the leading strength and conditioning experts for the film and entertainment industries.
Media Physiques are the leading strength and conditioning experts for the film and entertainment industries.
Media Physiques are the leading strength and conditioning experts for the film and entertainment industries.
They work with leading A-List talent, preparing them for the physical exertions of their roles in some of the biggest productions in the world.
They've built their business on the back of years of experience, and on their reputation for delivering exceptional results without compromising the safety of the actors they train.
Media Physiques realised that their brand image wasn't keeping pace with the growth of their business, and that their branding wasn't at the level they wanted to present to leading international film studios and production companies.
We partnered with Media Physiques to create a new brand identity system that would represent their business effectively, renew their own pride in their brand and act as a consistent statement of their values and their ongoing success.
We also created a simple info-website to showcase their work, enhanced by their new brand identity system.
They work with leading A-List talent, preparing them for the physical exertions of their roles in some of the biggest productions in the world.
They've built their business on the back of years of experience, and on their reputation for delivering exceptional results without compromising the safety of the actors they train.
Media Physiques realised that their brand image wasn't keeping pace with the growth of their business, and that their branding wasn't at the level they wanted to present to leading international film studios and production companies.
We partnered with Media Physiques to create a new brand identity system that would represent their business effectively, renew their own pride in their brand and act as a consistent statement of their values and their ongoing success.
We also created a simple info-website to showcase their work, enhanced by their new brand identity system.
Process
The Brand Evolution
The Brand Evolution
The Brand Evolution
The success of Media Physiques had clearly outgrown their original branding - basically a logo with a simple typeface.
Our challenge was to retain the existing brand equity, while designing a system that would elevate the brand and represent their values and mission effectively and unmistakably.
We reviewed the Media Physiques business from the ground up, defining what really made them tick. We wanted to understand what they did, why they did, how they did it and what their values were.
They use a 3-pillar ethos for their strength & conditioning programs, and set milestones for each client. Coupled with their Film Industry niche, this led to the development of thier new logo mark.
The success of Media Physiques had clearly outgrown their original branding - basically a logo with a simple typeface.
Our challenge was to retain the existing brand equity, while designing a system that would elevate the brand and represent their values and mission effectively and unmistakably.
We reviewed the Media Physiques business from the ground up, defining what really made them tick. We wanted to understand what they did, why they did, how they did it and what their values were.
They use a 3-pillar ethos for their strength & conditioning programs, and set milestones for each client. Coupled with their Film Industry niche, this led to the development of thier new logo mark.
Original Logo & Word Mark
Revised Logo & Word Mark
Logo Design Influence
Logo Design Influence
Logo Design Influence
New Independent Word Mark
New Independent Word Mark
New Independent Word Mark
Alongside the primary logo, we also wanted to create a word mark that could compliment the logo and stand alone as a standard for the brand.
In order to tie the word mark to the logo, we utilised the 'off-cuts' - the small triangles cut away from the logo design - as accents on the word mark.
Alongside the primary logo, we also wanted to create a word mark that could compliment the logo and stand alone as a standard for the brand.
In order to tie the word mark to the logo, we utilised the 'off-cuts' - the small triangles cut away from the logo design - as accents on the word mark.
Summary
From Stormtroopers to Gladiators
From Stormtroopers to Gladiators
From Stormtroopers to Gladiators
Media Physiques has grown into the leading strength & conditioning company, training some fo the most famous A-List actors for roles in the world's largest and most exciting film productions.
Through the development of their '3-pillar' methodology, achieving sensational results combined with unshakeable safety for their clients, Media Physiques is arguably the best in class for what they do.
The new brand system now represents the quality and effectiveness of their business to such a degree that they've been responsible for training A-List actors in such roles as 'Finn' from Star Wars (John Boyega), 'Lucius' from Gladiator II (Paul Mescal), 'Johnny Storm/The Human Torch' from Fantastic Four: First Steps (Joseph Quinn) and 'Ben Richards' in The Running Man (Glen Powell).
And they're a testament to their own motto: "You didn't come this far to only come this far…"
Media Physiques has grown into the leading strength & conditioning company, training some fo the most famous A-List actors for roles in the world's largest and most exciting film productions.
Through the development of their '3-pillar' methodology, achieving sensational results combined with unshakeable safety for their clients, Media Physiques is arguably the best in class for what they do.
The new brand system now represents the quality and effectiveness of their business to such a degree that they've been responsible for training A-List actors in such roles as 'Finn' from Star Wars (John Boyega), 'Lucius' from Gladiator II (Paul Mescal), 'Johnny Storm/The Human Torch' from Fantastic Four: First Steps (Joseph Quinn) and 'Ben Richards' in The Running Man (Glen Powell).
And they're a testament to their own motto: "You didn't come this far to only come this far…"
